For new businesses, reaching customers is neigh impossible when we’re all so socially distant. The silver lining for businesses though, is that this no-good pandemic hits us in an era where social media exists. It’s only about to get much bigger.

Tell me to represent Singapore in a symbol, and invariably the Rising Stars and Crescent come to mind. Red and White. Majulah. These symbols are important—that has never been in doubt. But as we revel in the spirit of National Day in Singapore, what can we learn from the way we treasure these symbols every…